Naming

Naming can set business plans back if you hit a wall with it. Not only is it an innovative and creative challenge, but you must also find a name that is available, suits your brand personality and is relevant to your industry.

A company name could be inspired by heritage, it could be descriptive or suggestive as to what you sell, it could be an acronym or initial, or maybe an arbitrary word. The naming process begins with getting to know you and your company as well as possible. From here I’m able to delve into idea creation, and provide you with some carefully thought out options that consider everything about your brand, as well as what is available to you in terms of website domains and trademarks.

Usually I look at naming as part of a branding project, where we have an insight session to cover all areas of the brand as well, however I can also help with naming alone, or just provide some advice if you are in the midst of tackling this process yourself.