Bodyset
ReBrand & artworking
Bodyset, previously Capital Physio, had just completed a rebrand with an agency when I met them, however there was a disconnect and they were struggling to use the assets provided. I worked with them with an understanding that they’d just spend a lot of money on this rebrand, to unpick and improve where most needed. The first thing we did was discuss changing the name to something that wasn’t exclusively physio.
They are a private UK physio company seeking to reimagine physiotherapy as an all-inclusive, preventative and progressive treatment for those who not only want to perform better in their sport but also those living their every-day lives wanting to feel better.
I worked on their new logo, altered their colour palette, created the design for their clinic look-and-feel, and due to challenging budgets have work with them over a long period of time to continually evolve the brand. They now have more than 30 clinics around the UK.
CANVA SOCIAL TEMPLATES
Varied social media templates were set up in Canva, allowing Bodyset to make quick posts and updates themselves in-house.
Where possible I try to provide clients with the tools and knowledge to be able to continue without relying on me. Or to be able to work with junior designers (internal or freelance) who can follow the clear brand guidelines and produce good quality, consistent content.
VIDEO CONTENT
We also produced video content for social, from short reels to longer brand videos, such as the RunFit example below.
The video below was created with one of my trusted external team members, Alex at Savannah Media.
“Lucy has been an absolute saviour over the last year – the team call her ‘Wonder Woman’. She has helped us build a strong brand identity that truly reflects our vision, and has since supported us in rolling it out across key platforms, from the design of our new clinic spaces, to our new website. She’s a delight to work with, always delivering on time and to budget, totally unfazed by extremely challenging deadlines. She is full of energy, innovative ideas and proactive solutions.”
Transforming lives by helping people get the best out of their bodies, so they can do more of what they love.